What are tourists’ top needs? What might tourism products look like in the future? How do you market a tourist destination? How do you stage an event and what challenges are involved?
You’ll work on these and other business-related questions in our full-time bachelor programme. And on top of this, you'll learn a foreign language in addition to English, our language of instruction, allowing you to benefit from countless international connections and relationships. In three years, you'll be ready for an international career!
Degree
Bachelor of Arts in Business
Organisational form
full-time / 6 semesters / 180 ECTS
Language
English
Study fee
363.36 EUR
Important dates
Date end
15.04.2025
15.04.2025
Info for non-EU nationals
A formula for success: theoretical knowledge + practical experience
The programme is built on three pillars.
Semesters 1–4
The basics
In the programme’s first few semesters, you’ll mainly cover the basics of business administration, including marketing, management, and accounting – always with a view to how they apply to the tourism industry. In addition, a strong focus is placed on the topic of sustainability – not only in two dedicated courses, but also as a common thread throughout the entire degree programme.
In semester 2, you will gain initial insights into the areas of event management, hospitality management and destination management.
You’ll also focus on language skills – choosing an additional foreign language from a pool of 5 languages – international tourism markets, research methods, and soft skills.
Semesters 1–6
Practical training and time abroad
All courses have a strong practical focus. Most of the teachers come directly from the tourism industry and use real-world examples to illustrate course content.
In semester 3 you have the option of taking a semester abroad at one of our 200+ partner universities, while in semester 4 you will work at a company of your choice abroad for at least 22 weeks. This will give you the opportunity to apply your theoretical knowledge in a professional setting. And when looking for a suitable internship provider, you can draw on our large, global company database. So you can look forward to gaining experience abroad!
Semesters 5 & 6
Advanced courses
In the final 2 semesters you’ll delve into more detail, learning more about various aspects of tourism. In semester 5, you can choose one of two specialisations: Hospitality Consulting or Destination Consulting. During semester 6, you will again choose according to your interests: Adventure, Events & Sports Tourism, Global Wellness and Spa Management, or Congress, Events & Conference Management. This will give you extensive insights into these specialised areas of tourism and future growth markets.
This is the perfect opportunity for you to discover your interests, contribute new ideas and implement projects.
In the third and final year, you will also focus on another core element of the degree programme: modern information and communication technologies (ICT) in the two courses Digital Tourism and Digital Marketing.
Application and admission
Is our degree programme just what you’re looking for? Here are your next steps!
We’ve put together all the relevant information for you.
What are the admission requirements for bachelor programmes?
To qualify for admission to a university of applied sciences bachelor degree programme, you must have an Austrian school-leaving certificate or an equivalent qualification.
Do you have a school-leaving certificate issued outside Austria?
We’ll check to make sure it’s equivalent to an Austrian certificate in accordance with section 4 of the University of Applied Sciences Studies Act (FHG) when you’ve sent us all the relevant documentation via our online application tool. If it is not an equivalent, you’ll receive information on the supplementary examinations you’ll need to pass. In a nutshell, you will have the option of completing a summer school and the necessary supplementary examinations at IMC Krems or look for an external provider. In that case, you might consider our cooperation partner, the University of Applied Sciences Upper Austria: It offers a one-year International Foundation Programme which provides you with all the necessary qualifications you need in order to start your studies in Krems.
What proof of your language skills is required for our English-language bachelor degree programme?
We’ll assess your English language proficiency at your interview, so there is no need to provide additional evidence of your English skills.
Important
Do you still need to complete your military or alternative service? If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.
We would like to get to know you as a person
As part of the online application you will have to write a statement of motivation and a short essay on a topic relevant to the degree programme. Predefined questions about your motivations as well as the requirements and topics for your essay can be found in the online application. You choose one of the suggested topics, conduct research to broaden your knowledge, deal with the issues and bring your own point of view to the essay. Your answers are to be entered in the fields provided.
Your statement of motivation and your essay form the basis for your application interview. Every applicant has an opportunity to introduce themselves in a face-to-face discussion, usually with the degree programme director. In addition to the personal introduction and your motivation to study, the applicant and the interviewer discuss the topic selected and the arguments used in the essay, as well as the topic’s relevance for the degree programme.
The application interview is held in the language of instruction of the degree programme and can take place either online via Microsoft Teams or in presence.
After the application interview, your statement of motivation, the essay and your performance throughout the interview are assessed on the basis of the content-related remarks, the manner in which they express themselves and the arguments used.
What are the dates for the interview?
There are usually a selection of dates to choose from, with quotas allocated for each date. You can select a date and time slot during the online registration process. We therefore recommend that you complete your application in good time so that you can benefit from the full selection of dates.
Once you have successfully completed your online application, it will be checked for completeness and accuracy. As soon as this process is finished, we will inform you via email and confirm your admission date.
There are no dates available at the moment.
Application deadline for EU nationals | 15/04/2025 |
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Application deadline for non-EU nationals | 15/04/2025 |
Application for the next study year possible from 1 December.