Three people are sitting on red sofas in a brightly lit room. One person is smiling broadly at the camera and is in focus in the foreground, the other two are blurred in the background, have their arms folded and are looking into the distance.

Practice-oriented, international and future-focused: Would you like to understand economic relationships, successfully deliver projects and lead teams – in Austria or internationally? In the English-taught bachelor degree programme in Business Administration at IMC Krems, you combine business administration, economics and management skills in a study programme that prepares you optimally for your career entry in just six semesters.

Shape your future proactively: within three years, you will acquire a solid foundation in business and management as well as key project and communication skills. By choosing a specialisation in Corporate Finance or Entrepreneurship & Innovation, you can further develop your personal profile in a targeted way.

You can gain international experience directly at IMC Krems – and, if you wish, also through a semester abroad or an international internship.

Degree

Bachelor of Arts in Business

Organisational form

full-time / 6 semesters / 180 ECTS

Language

English

Study fee

363.36 EUR

Application deadline

Extended application deadline for EU citizens
15/06/2026

Information for non-EU nationals

The degree programme

Your studies focus on core topics in business administration and economics. The modular structure provides in-depth knowledge of business functions and processes. This prepares you optimally to take on and manage a wide range of responsibilities in different types of organisations.

In the third semester, an optional mobility window allows you to study abroad. The compulsory Practical Training Semester (PTS) is firmly integrated into the fourth semester and is often planned internationally as well.

A SPECIAL COMMUNITY FROM DAY ONE

The unique IMC spirit can be felt throughout our university. Here, you are more than just a “number” – personal support and the development of your individual strengths are a matter of course for us. Through our buddy system, you will receive tips and insights from students in higher semesters during your first year. This ensures a smooth start to your studies and makes you part of our vibrant community from the very beginning.


COMMUNICATION, PROJECT MANAGEMENT AND BUSINESS ELECTIVES

In your third year of study, you will expand your management expertise. The Project Management and Integrated Communication & Branding modules allow you to deepen your skills. By choosing one of two Business Electives – Corporate Finance or Entrepreneurship & Innovation – you can set individual priorities and shape your personal profile.

In addition, the Emerging Technologies module provides up-to-date insights into trends and developments in business practice.


INTERNATIONAL MADE EASY

From your very first day at IMC Krems, you will expand your international network alongside students from a wide range of countries. In your second year of study, you can even gain two valuable international experiences: depending on your preference, you may complete both an exchange semester at one of our many partner universities and your internship semester abroad – one right after the other.


TIP

Together with KEDGE Business School - Campus Bordeaux, France, we offer a dual degree option. In addition to the Bachelor of Arts awarded by IMC Krems, you may also obtain a degree from our partner institution.

By the way: at IMC Krems, you can also make use of our Founders Lab alongside your studies. Here, students receive support in developing start up ideas and guidance for potential company foundations. Start-up support at its best!

IMC Krems also offers preparation for and the opportunity to obtain the internationally recognised PMA project management certification – including exam preparation.



Our bachelor degree programme in Business Administration offers a unique opportunity for personal growth. An optional semester abroad, an internship in Austria or abroad, specialisations and a strong international orientation – as a student, you have every opportunity to set individual accents and develop your own USP (unique selling proposition).

Alexandra Kuhnle-Schadn

Programme Director Business Administration


Curriculum

A formula for success: theoretical knowledge + practical experience

The programme is built on three pillars.

Semesters 1-3

The basics

You will acquire solid knowledge in management, economics and business administration while strengthening your methodological skills – for example in the Data & Decision Making and Academic Research modules. Key focus areas include Management Essentials, Accounting, Marketing, and Data & Decision Making.

The goal is to develop a comprehensive understanding, apply it in practice oriented exercises and continuously reflect on learning outcomes. In Academic Research, you will receive targeted training in literature research, qualitative and quantitative methods, ethics and data protection, as well as the responsible use of AI tools.

In the third semester (mobility window), you will have the opportunity to complete a semester abroad at one of our partner universities and enhance your profile internationally.

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Semester 4

The internship semester

In the fourth semester, you will apply your acquired knowledge directly during the internship semester, known as the Practical Training Semester (PTS). You will complete at least 22 weeks in a business-related environment in Austria or abroad.

The focus is on practical activities with a clear business orientation, such as project work, operational processes or tasks in innovation and product development. During the internship, you will gain insights into a business area of particular interest to you and collect valuable professional experience.

Before, during and after the compulsory internship, we will support you with internship searches, funding applications and contractual matters. The accompanying coaching seminar facilitates reflection and peer exchange.

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Semesters 5 & 6

Specialisations and advanced studies

In the fifth and sixth semesters, you will deepen your subject specific expertise in Integrated Communication & Branding and Project Management, choose your Business Elective (Corporate Finance or Entrepreneurship & Innovation) and explore Emerging Technologies.

In Integrated Communication & Branding, you will plan and manage integrated communication and branding strategies, work on real-life case studies and analyse performance based on output, outcome and impact.

In Project Management, you will build competencies to plan and implement projects in a structured way, reflect on team and communication processes and strengthen decision making skills in practice-oriented settings.

The Emerging Technologies module focuses on current technologies and evaluates their relevance for business models and processes within a business focused framework.

Through the Business Electives, you shape your individual profile: In Corporate Finance, you will gain practical financial expertise to support sound decision making and strategically assess capital market transactions. In Entrepreneurship & Innovation, you will foster entrepreneurial thinking and develop new business ideas across various organisational contexts.

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What can you expect from your studies?

The curriculum provides an overview. Click on the individual courses for further information.

CourseSWSECTS
Management Essentials46
Accounting46
Communication & Culture Lab36
Sustainability, Ethics & Human Behavior36
Data & Decision Making46


Because curiosity­
is our capital.



What makes our Business Administration programme so special?

1

Next stop: a career with international prospects

Business administration, economics and leadership skills form the foundation of our degree programme. A strong international orientation is particularly important to us: we equip you with the tools needed to succeed in an international environment.

The programme includes three key areas of focus: Project Management, Integrated Communication & Branding and a Business Elective (Corporate Finance or Entrepreneurship & Innovation). Throughout your studies, you will develop solid competencies in these fields – enabling you to enter the job market with an attractive overall profile.

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2

Gain experiences from around the world

Mobility and openness to cultural diversity are among the most important qualities in today’s working world. Our university shares these values: you will study alongside fellow students from across the globe and develop intercultural skills from the very beginning.

In the third semester, you can study at one of our more than partner universities – an experience you will not forget. The internship semester is another core element of our bachelor degree programmes: you will spend 22 weeks in an organisation, optionally abroad, gaining your first professional experience.

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3

Scope to follow your own path

We know that relevant certifications can strengthen your employability. That is why we actively support your preparation for the internationally recognised PMA project management certification.

Another optional highlight is the IMC Founders Lab, where motivated students can develop their own business ideas and take their first steps towards self-employment.

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Career paths

Starting a career or enrolling for a master degree programme? There is a wide range of career paths available to you.

The bachelor degree in Business Administration opens many doors: you are well prepared for roles at the interface of management, project management, integrated corporate communication & branding – with additional expertise in Corporate Finance or Entrepreneurship & Innovation, depending on your elective choice.

You may also choose to continue with a master degree programme, either full-time or part-time, after graduation.

Interested in a master degree programme?

Discover our extensive range of master degree programmes in the field of business.

Related master degree programmes

Possible entry-level positions after graduation


Videos

Our degree programme in focus: Videos that inspire.

Get to know our university from a fresh and personal perspective and learn more about our bachelor degree programme in Business Administration.

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Info events


Application and admission

Is our degree programme just what you’re looking for? Here are your next steps!

We’ve put together all the relevant information for you.

What are the admission requirements for bachelor programmes?

To qualify for admission to a university of applied sciences bachelor degree programme, you must have an Austrian school-leaving certificate or an equivalent qualification.

Do you have a school-leaving certificate issued outside Austria?

We’ll check to make sure it’s equivalent to an Austrian certificate in accordance with section 4 of the University of Applied Sciences Studies Act (FHG) when you’ve sent us all the relevant documentation via our online application tool. If it is not an equivalent, you’ll receive information on the supplementary examinations you’ll need to pass. In a nutshell, you will have the option of completing a summer school and the necessary supplementary examinations at IMC Krems or look for an external provider. In that case, you might consider our cooperation partner, the University of Applied Sciences Upper Austria: It offers a one-year International Foundation Programme which provides you with all the necessary qualifications you need in order to start your studies in Krems.

What proof of your language skills is required for our English-language bachelor degree programme?

We’ll assess your English language proficiency at your interview, so there is no need to provide additional evidence of your English skills.

Important​​​​​​​

​​​​​​​Do you still need to complete your military or alternative service?  If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.

We would like to get to know you as a person

As part of the online application you will have to write a statement of motivation and a short essay on a topic relevant to the degree programme. Predefined questions about your motivations as well as the requirements and topics for your essay can be found in the online application. You choose one of the suggested topics, conduct research to broaden your knowledge, deal with the issues and bring your own point of view to the essay. Your answers are to be entered in the fields provided.

Your statement of motivation and your essay form the basis for your application interview. Every applicant has an opportunity to introduce themselves in a face-to-face discussion, usually with the degree programme director. In addition to the personal introduction and your motivation to study, the applicant and the interviewer discuss the topic selected and the arguments used in the essay, as well as the topic’s relevance for the degree programme.

The application interview is held in the language of instruction of the degree programme and can take place either online via Microsoft Teams or in presence.

After the application interview, your statement of motivation, the essay and your performance throughout the interview are assessed on the basis of the content-related remarks, the manner in which they express themselves and the arguments used.

What are the dates for the interview?

There are usually a selection of dates to choose from, with quotas allocated for each date. You can select a date and time slot during the online registration process. We therefore recommend that you complete your application in good time so that you can benefit from the full selection of dates.

Once you have successfully completed your online application, it will be checked for completeness and accuracy. As soon as this process is finished, we will inform you via email and confirm your admission date.

Upcoming interview dates

Admission Interview
  • 19.05.2026
  • 20.05.2026
  • 21.05.2026
  • 26.05.2026
  • 28.05.2026
  • 08.06.2026

Application deadline for EU nationals /Extended application deadline 15/04/2026 15/06/2026
Application deadline for non-EU nationals 15/04/2026
Please note that the IMC University of Applied Sciences Krems reserves the right to close the extended application period at any time without prior notice. We therefore recommend that you submit your application as soon as possible.
Apply now

More information

Any questions?
We are happy to help!

Contact our admission & info team    Contact the programme director

Team

Prof.(FH) Mag. Dr. Alexandra Kuhnle-Schadn

Programme Director Business Administration

Core competencies

Accounting; Corporate Finance of SMEs, Finance Lease

Full profile

Prof.(FH) Mag. Dr. Reinhard Altenburger
Professor (FH) Institute Sustainability and Circular Economy
Details of person
Prof.(FH) Dipl.-Kfm. Stefan Baronowski, BA (Hons)
Professor (FH) Institute Business and Innovation
Details of person
Prof.(FH) Dipl.-Ing. Dipl.-Wirtsch.-Ing. Michael Bartz
Professor (FH) International Business and Economics
Details of person
Prof.(FH) Mag. Dr. Jan Grumiller
Programme Director Environmental and Sustainablity Management
Details of person
Khurram Ajaz Khan, PhD
Senior Lecturer Institute Business and Innovation
Details of person
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
Professor (FH) Institute Sustainability and Circular Economy
Details of person
Prof.(FH) Klaus Kotek, MBA
Programme Director Marketing / Professor (FH) Institute Marketing and Wine Business
Details of person
Prof.(FH) Mag. Michael Reiner
Released as a works council member
Details of person
MMag. Florian Waldner, PhD
Senior Lecturer Institute Entrepreneurship
Details of person

Joanna Adamska, PhD
Hon.Prof.(FH) DI Rainer Daubeck
(RD Consult, Wien,Hietzing)
Mag. Herwig Erlacher
(HE BRANDS Unternehmensberateratung für strategisches Marketing, Wien,Innere Stadt)
Thomas Kormesser, MA MIB
Hon.Prof.(FH) Bakk.Mag. Birgit-Maureen Martinek
(Volksbank AG, Wien)
DI Richard Mayer
Andrew Drummond Noble, BA (Hons)
Hon.Prof.(FH) Friedrich Reichhart, MSc
(Software Development Reichhart GmbH, Wien)
Dr. rer. nat. Christian Reimann
(Fachhochschule Dortmund, Dortmund)
Mag. Monika Richter
Mag. Gerhart Stadlbauer, MBA
Hon.Prof.(FH) Maria Veronika Surböck, MSc. MAS
Dr. Ivana Volic

Ask a student

Ask a student

Informationen aus erster Hand!

Ask Laura

Would you like to get first-hand information about the Business Administration degree programme? Contact Laura directly, she will be happy to answer all your questions about the programme.

MAIL

My tip for you: Make an appointment at “Studieren Probieren” and have a look at a normal day of being a student at the IMC Krems. Also, read through the curriculum of the degree programme you're interested in to find out whether the content of these subjects really interests you.

Laura

Business Administration


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