Three people are sitting on red sofas in a brightly lit room. One person is smiling broadly at the camera and is in focus in the foreground, the other two are blurred in the background, have their arms folded and are looking into the distance.

What happens when you combine economics, business administration and management skills in a single bachelor degree? You get IMC Krems’ Business Administration bachelor programme.

After completing this three-year course, you will have a solid basis for managing teams, independently managing projects of all sizes, working in corporate communications, demonstrating your digital skills – and launching an international career.

Degree

Bachelor of Arts in Business


Organisational form

full-time / 6 semesters / 180 ECTS


Language

English


Study fee

363.36 EUR


Important dates

Date end
15.04.2025

15.04.2025
Info for non-EU nationals

Videos

The degree programme

Your degree focuses primarily on the core subjects of business administration and economics. The modular programme gives you the specialist knowledge needed to work within company and departmental structures and processes. This enables you to perform and manage a wide range of activities in various different organisations later on when you begin your career.

CORPORATE COMMUNICATIONS, PROJECT MANAGEMENT AND DIGITAL SKILLS

In the second and third year of the programme you will supplement your management expertise with in-depth knowledge gained in the International Project Management, Corporate Communications and Digital Transformation modules. There’s no need to make a firm decision about the direction you want to take: the programme offers you the best of all three worlds.


A UNIQUE COMMUNITY FROM DAY ONE

You can feel the unique IMC spirit wherever you go at the university. Here, you’re more than just a number – every student receives personal support and has the chance to play to their individual strengths. One of the stand-out features of the Business Administration degree programme is the popular buddy system – during your first year, students from later semesters are on hand to provide advice and suggestions. This guarantees that your degree gets off to a great start.


SIMPLY INTERNATIONAL

Studying with fellow students from all over the world means you can start building up a network of international contacts from your first day. You also have the option of gaining international experience on a semester abroad at one of our numerous partner universities in your second year.

All students go abroad by semester 5, when the internship semester takes place – you have to complete this outside your home country.
 


TIP

A particularly attractive option is the dual degree we offer in conjunction with the KEDGE Business School - Campus Bordeaux, France. Besides obtaining a bachelor of arts at IMC Krems, you will also be accredited with a degree from our partner institution.

By the way: At IMC Krems, you also have the opportunity to use our Founders Lab alongside your studies. There, students receive support in implementing their start-up ideas and are guided through potential business ventures. Start-up service at its best!
 



Our Business Administration bachelor degree offers you a unique opportunity to grow and develop. With the optional semester abroad, the internship abroad, the focus areas and a strong international flavour, students have the opportunity to concentrate on their specific interests and develop an individual USP.

Alexandra Kuhnle-Schadn

Studiengangsleitung


Curriculum

A formula for success: theoretical knowledge + practical experience

The programme is built on three pillars.

Semesters 1-3

The basics

The curriculum covers business administration, economics and core management topics such as marketing, finance and management control, and human resource management.

You also study corporate communications, project management and digital transformation in detail. The programme’s strong international focus also helps you to enhance your cross-cultural and interpersonal skills.

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Semester 5

The internship semester

In semester 5 you apply your knowledge and skills during an internship semester, which we call the Practical Training Semester (PTS). You spend a minimum of 22 weeks at your internship provider.

The internship has to be completed abroad. Our Career Services department will pair you up with an internship coach, who will support you before, during and after your compulsory internship. They will provide you with invaluable guidance, from tips on finding the right placement and help with applying for funding from programmes such as Erasmus to advice on contract-related matters.

During your internship, you develop an inside perspective on working in a department that matches your interests, as well as gaining valuable work experience. This means you have a clear idea of the direction you want to move in when you graduate – and your practical experience puts you a step ahead when you start work.

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Semesters 4 & 6

Advanced courses

In semesters 4 and 6 you deepen your expertise in the fields of corporate communications, international project management and digital transformation. You acquire the skills you need to independently lead teams and head up projects in routine work situations. The content on corporate communications and digital business models helps you to stand out from the crowd with new ideas and approaches – especially at an international level.

The Corporate Communications focus introduces you to a range of communication tools, teaching you how to evaluate the quality of messages and write texts tailored to specific target groups.

In the International Project Management focus, you focus on the defining features of successful international projects. Project financing and monitoring are key topics.

The Digital Transformation focus is centred on the critical analysis of existing business models and the search for new digital solutions for businesses.

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What can you expect from your studies?

The curriculum provides an overview. Click on the individual courses for further information.

CourseSWSECTS

Business Mathematics

  
Business Mathematics - Exercises12
Business Mathematics - Theory12
   

Human Resource Management

  
Introduction Human Resource Management23
Principles of Psychology23
   

Research Skills

  
Research Methods in Business12
Principles of Business Data Analysis23
Foundations of Empirical Social Research11
   

Principles of Accounting, Finance and Investment

  
Finance and Investment12
Accounting I24
   

Business Data Operations

  
Computational Thinking12
   

Principles of Management

  
Group Dynamics11
Sustainability and Ethics in Leadership11
Entrepreneurship11
Principles of Management23
   


Because curiosity­
is our capital.



What makes our Business Administration programme so special?

1

Next stop: a career with international prospects

Business administration, economics and developing leadership qualities – these are the cornerstones of our Business Administration bachelor programme. A strong international focus is another of our priorities: we equip you with the tools you need to work effectively in international environments.

The programme is built around three core subjects: international project management, corporate communications and digital transformation. During your degree, you develop in-depth expertise in all three subjects – a comprehensive package that helps you to stand out from the crowd on the job market.

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2

International experience

Geographical and professional mobility and an open mind in terms of cultural diversity are among the most important attributes in the world of work today. IMC Krems shares these values: you study with fellow students from all over the world, enabling you to develop your cross-cultural skills from day one.

In the third semester, you have the opportunity to study at one of our 200+ partner universities – a valuable experience that will stay with you for a long time. The internship semester is another core element of our bachelor programme, when you spend 22 weeks on a placement at an organisation abroad to gain work experience.

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3

Scope to follow your own path

We know that holding relevant certifications can boost your chances on the job market. That’s why we offer students support to help them prepare effectively for certification. Popular credentials include the IPMA’s internationally recognised project management certification.

Another optional highlight that many students on the Business Administration programme have already taken advantage of is the IMC Founders Lab, which gives you the opportunity to develop your own business ideas and take the first steps towards starting a business or going freelance.

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Career paths

Starting a career or enrolling for a master degree programme? There is a wide range of career paths available to you.

Our Business Administration bachelor degree programme opens many doors. The programme prepares you for responsibilities that require a combination of management, project management, corporate communications and digital transformation expertise. Thanks to the broad-based curriculum, it also puts you in a position to take on marketing and human resources roles.

You have the choice of starting a career or enrolling for a related master degree.

Interested in a master degree programme?

Discover our extensive range of master degree programmes in the field of business.

Related master degree programmes

Possible entry-level positions after graduation


Videos

Our degree programme in focus: Videos that inspire.

Get to know our university from a fresh and personal perspective and learn more about our bachelor degree programme in Business Administration.

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Info events

Join us at our information events!

Thursday 05.12.2024
Highlight Info Event

IMC Info Day 2024

14:00 - 18:00 IMC Campus Krems | Wing G1 Details of event
Wednesday 18.12.2024
Info Event Online

You ask - We answer

15:00 - 16:30 Details of event
Saturday 22.02.2025
Highlight Info Event

IMC Open House 2025

09:00 - 15:00 IMC Campus Krems Details of event

Application and admission

Is our degree programme just what you’re looking for? Here are your next steps!

We’ve put together all the relevant information for you.

What are the admission requirements for bachelor programmes?

To qualify for admission to a university of applied sciences bachelor degree programme, you must have an Austrian school-leaving certificate or an equivalent qualification.

Do you have a school-leaving certificate issued outside Austria?

We’ll check to make sure it’s equivalent to an Austrian certificate in accordance with section 4 of the University of Applied Sciences Studies Act (FHG) when you’ve sent us all the relevant documentation via our online application tool. If it is not an equivalent, you’ll receive information on the supplementary examinations you’ll need to pass. In a nutshell, you will have the option of completing a summer school and the necessary supplementary examinations at IMC Krems or look for an external provider. In that case, you might consider our cooperation partner, the University of Applied Sciences Upper Austria: It offers a one-year International Foundation Programme which provides you with all the necessary qualifications you need in order to start your studies in Krems.

What proof of your language skills is required for our English-language bachelor degree programme?

We’ll assess your English language proficiency at your interview, so there is no need to provide additional evidence of your English skills.

Important​​​​​​​

​​​​​​​Do you still need to complete your military or alternative service?  If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.

We would like to get to know you as a person

As part of the online application you will have to write a statement of motivation and a short essay on a topic relevant to the degree programme. Predefined questions about your motivations as well as the requirements and topics for your essay can be found in the online application. You choose one of the suggested topics, conduct research to broaden your knowledge, deal with the issues and bring your own point of view to the essay. Your answers are to be entered in the fields provided.

Your statement of motivation and your essay form the basis for your application interview. Every applicant has an opportunity to introduce themselves in a face-to-face discussion, usually with the degree programme director. In addition to the personal introduction and your motivation to study, the applicant and the interviewer discuss the topic selected and the arguments used in the essay, as well as the topic’s relevance for the degree programme.

The application interview is held in the language of instruction of the degree programme and can take place either online via Microsoft Teams or in presence.

After the application interview, your statement of motivation, the essay and your performance throughout the interview are assessed on the basis of the content-related remarks, the manner in which they express themselves and the arguments used.

What are the dates for the interview?

There are usually a selection of dates to choose from, with quotas allocated for each date. You can select a date and time slot during the online registration process. We therefore recommend that you complete your application in good time so that you can benefit from the full selection of dates.

Once you have successfully completed your online application, it will be checked for completeness and accuracy. As soon as this process is finished, we will inform you via email and confirm your admission date.

Upcoming interview dates

There are no dates available at the moment.

Application deadline for EU nationals 15/04/2025
Application deadline for non-EU nationals 15/04/2025
No application possible.
Application for the next study year possible from 1 December.

More information

Any questions?
We are happy to help!

Contact our Prospective Student Advisory Service    Contact the programme director

Team

Prof.(FH) Mag. Dr. Alexandra Kuhnle-Schadn

Studiengangsleitung

Core competencies

Accounting; Corporate Finance of SMEs, Finance Lease

Full profile

Prof.(FH) Mag. Dr. Martin Waiguny
Academic Head
Details of person
Prof.(FH) Dr.rer.pol. Tanja Ihden, M.A., B.Sc.
Head of Institute Entrepreneurship / des. Programme Director StartUp Management
Details of person
Prof.(FH) Dipl.-Kfm. Stefan Baronowski, BA (Hons)
Professor (FH) Institute Business and Innovation
Details of person
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
Professor (FH) Institute Sustainability and Circular Economy
Details of person
Prof.(FH) Mag. Michael Reiner
Professor (FH) Institute Global Impact and Transformation
Details of person
Prof.(FH) Klaus Kotek, MBA
Professor (FH) Institute Marketing and Wine Business
Details of person
Prof.(FH) Mag. Dr. Reinhard Altenburger
Professor (FH) Institute Sustainability and Circular Economy
Details of person
Prof.(FH) Dr. Anna Fornalska
Professor (FH) Institute International Business and Economics
Details of person
Prof.(FH) Mag. Dr. Jan Grumiller
Programme Director Environmental and Sustainablity Management
Details of person
Andrea Lane, PhD
Senior Lecturer Institute Entrepreneurship
Details of person

Information & support

Undecided? We’re here to offer guidance.

Prospective Student Advisory Service

Get guidance from our experts.

+432732802222
information(at)imc.ac.at

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