Major tracks in Tourism and Hospitality Marketing, Fashion and Lifestyle Marketing, and Retail and Shopper Marketing.
Do you enjoy working in a creative, dynamic and international environment, and planning and implementing marketing and communications strategies? Compatible with part-time employment, the Marketing master degree programme is tailor-made for you, with major tracks in Tourism and Hospitality Marketing, Fashion and Lifestyle Marketing, and Retail and Shopper Marketing.
Degree
Master of Arts in Business
Organisational form
full-time / 4 semesters / 120 ECTS
Language
English
Study fee
363.36 EUR
Important dates
Date end
15.05.2025
15.04.2025
Info for non-EU nationals
A formula for success: theoretical knowledge + practical experience
The programme is built on three pillars.
Semesters 1–3
The core subjects
Developing attractive products, services and offers requires in-depth knowledge of strategic marketing management.
This includes an understanding of:
- Factors influencing the quality and development of locations
- Customer-focused product and service development using design-thinking methods
- Marketing processes throughout the customer journey
- The latest consumer analysis and market research methods, such as big data and artificial intelligence
- The functions and applications of conventional and digital media for marketing and public relations
- Preparation and management control of marketing budgets
- The legal and ethical frameworks for marketing strategies
In addition, the Digital Skills module in semesters 2 and 3 sharpens your skills in using software applications to develop web and mobile apps, and shows you how to ensure customers remain loyal to your company by means of storytelling and influencer marketing.
The creative communication courses that form part of the Personal Branding and Leadership module cover aspects such as personal branding strategies and effective communication skills in order to build trust, motivate teams, and identify team dynamics and conflicts.
Semesters 1–4
Practical elements
Each of the four semesters has a strong practical focus. Lecturers with international backgrounds and extensive business experience will share their practical know-how with you. Questions are discussed on the basis of case studies, and in particular in semester 3, you will work on real-life, course-related customer projects, in collaboration with and on behalf of companies.
Marketing in Action (semester 3) gives you the option of taking part in excursions to high-profile companies, where you can gain insights into day-to-day business processes from marketing experts and marketing managers, as well as forming new contacts.
Semester 4 is mainly devoted to writing your master thesis. During the “mobility window” in the same semester, you have the chance to complete an internship at a company of your choice or a semester abroad at one of our numerous partner universities.
Semesters 1–4
The electives and master thesis
Improving your career opportunities: the electives help to bring you up to speed for jobs in highly attractive business sectors. You can choose one of three majors: Tourism and Hospitality Marketing, Fashion and Lifestyle Marketing, or Retail and Shopper Marketing.
The electives account for eight hours per week during the semester and 16 ECTS credits.
During your work on the master thesis, you independently carry out academic analysis of a problem related to your elective, devising solutions that meet practical business requirements.
Application and admission
Is our degree programme just what you’re looking for? Here are your next steps!
We’ve put together all the relevant information for you.
What are the admission requirements for master programmes?
To qualify for a master programme, you must have completed a bachelor degree – with a workload of at least 180 ECTS and lasting at least six semesters – in a related subject, or hold an equivalent degree from a recognised Austrian or foreign higher education institution.
If your undergraduate studies are not sufficiently relevant, for instance if you’ve completed a degree in an unrelated subject, your qualifications will be assessed after we have received your completed application.
What language skills are required for this English language master degree programme?
For this programme, you will need additional proof of your language skills. You have the following options:
Option 1: No additional proof of English proficiency is required if:
- English is your native language
or - you already uploaded a recognised English language certificate (Duolingo English Test – at least 130; IELTS Academic Training – at least 7.0 Overall Band Score, Cambridge Certificate – Level C1, Toefl IBT – at least 94) at the time of your online application
or - you have verifiably completed your prior studies either entirely in English or bilingually, with at least 70 ECTS of the courses taught in English.
Please upload your existing English language certificate or proof of English as the language of instruction in your prior studies in the form of a list of English-language courses with ECTS (for example, the Diploma Supplement) at the time of your application.
Option 2: An English language certificate is required if the option above does not apply to you. The following English language certificates are accepted:
- Duolingo English Test – at least 130
or - IELTS Academic Training – minimum 7.0 Overall Band Score
or - Cambridge Certificate – level C1
or - Toefl IBT – minimum 94
You can find information about costs, dates, and procedures on the website of the respective language certificate. You can submit the English language certificate until the start of your studies.
Important
Do you still need to complete your military or alternative service? If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.
Everything revolves around the students on our master degree programmes. That’s why we’d like to get to know you personally.
As part of the online application you will have to write a statement of motivation. Predefined questions about your motivation can be found in the online application. In your answers, which have to be entered in the provided input fields of the online application, you deal with the questions and explain your motivation to study the selected master degree programme
Your statement of motivation and your CV (curriculum vitae) form the basis for your application interview. The admission interview is a one-to-one interview, usually with the degree programme director.
In addition to getting to know you personally, your motives for the master degree programme will be discussed, as well as your professional background and the skillset you have acquired so far. Special attention will be paid to your previous academic and professional experience, your methodological and language skills and your general suitability with regard to your intended master degree programme.
The application interview is held in the language of instruction of the degree programme and can take place online via Microsoft Teams or in presence.
What are the dates for the interview?
There are usually a selection of dates to choose from, with quotas allocated for each date. You can select a date and time slot during the online registration process. We therefore recommend that you complete your application in good time so that you can benefit from the full selection of dates.
Once you have successfully completed your online application, it will be checked for completeness and accuracy. As soon as this process is finished, we will inform you via email and confirm your admission date.
There are no dates available at the moment.
Application deadline for EU nationals | 15/05/2025 |
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Application deadline for non-EU nationals | 15/04/2025 |
Application for the next study year possible from 1 December.