IMC Krems was prominently represented at the Final Conference of the EU project ETSM2030 – European Tourism Sustainability Monitoring – in Ljubljana. There, Desiree Schnauer presented both the most important results of Work Package 6, led by IMC Krems, and a digital evaluation system that enables a structured and transparent comparison of sustainable innovation projects in tourism.
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Sustainable Solutions for Tourism
Sustainable best practices from six countries in the spotlight
From 19 to 21 November 2025, the European tourism sector showcased the diverse and practical ways in which sustainability is already being implemented today. Particular attention was given to the best Sustainability Innovation Projects (SIPs), which were assessed using the evaluation system developed by Desiree Schnauer. Coaches from Austria, Germany, Italy, Poland, Slovenia and Romania used the system live, enabling the immediate selection of the three most convincing projects. The solutions presented ranged from digital nature trails and green nudging to zero-waste models and innovative mental health approaches – a strong signal of the innovative strength of small and medium-sized tourism enterprises across Europe.
IMC Krems significantly exceeds project targets
On the second day of the conference, Desiree Schnauer presented the overall results of Work Package 6. Led by IMC Krems, this work package clearly exceeded its original goals: 29 innovation projects were successfully completed instead of the planned 24, with 83 companies from six EU countries actively involved. All deliverables and milestones were achieved, including a comprehensive Best Practice Compendium and the full quantitative and qualitative evaluation of all projects. These results clearly demonstrate that the ETSM2030 approach – with its focus on coaching, co-creation and cross-border collaboration – represents an effective model for sustainable innovation in European tourism SMEs.
IMC Krems as a driver for the future of tourism
The final conference in Ljubljana highlighted that sustainable innovations in European tourism are already a reality: effective, scalable and widely transferable. Through the presentations by Desiree Schnauer and the expert contributions previously provided by Christian Maurer, IMC Krems was able to underline its role as a key project partner and an important driver for the sustainable development of the sector.