IMC Krems aims not only to impart theoretical knowledge, but also to provide insights into practical applications. To this end, experts from the business world are invited to give lectures and provide insights into their everyday work.
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Insights from industry leaders: guest lectures in human resource management
IMC Krems aims not only to impart theoretical knowledge, but also to provide insights into practical applications. To this end, experts from the business world are invited to give guest lectures and provide insights into their everyday work.
How is artificial intelligence changing recruitment processes?
How is a motivating corporate culture created?
How do companies successfully position themselves on the market through employer branding?
Over the past few weeks, IMC students have received answers to these and many other questions directly from renowned experts with practical experience. Thanks to the initiative of Prof. Denise Kleiss, experts from various industries, from hospitality to employer branding, were welcomed to share their experiences and trends with our English-speaking Bachelor's programmes in Tourism and Leisure Management, Business Administration and International Business Management.
The topics at a glance:
- Recruiting trends & AI in HR management
- Training management & personnel development
- Motivating corporate culture
- Employer branding & social media
- Feedback culture
- Scenario planning in the HR context
Whether online or on site, the exchange was intensive, inspiring and practical. The students gained insights into real challenges, tools and best practices from everyday working life. Valuable input came from Kornel Toth from Executive Recruitment at Dubaiholding Group Services, Peter Löschberger, Assistant Director, and Julia Hinteregger, Human Resource Specialist at Naturhotel Forsthofgut Leogang, Melanie Zach, Talent Acquisition Austria and South East Europe, and Anna-Maria Hillgartner, Recruitment Partner and Employer Branding Specialist at Henkel, Tobias Friedl, Talent Development Manager at Coca-Cola HBC Austria, Eva Proch, Director of Recruiting, and Emily Grimm, Specialist Social Media at MHP Hotel AG Munich.
Educational partnerships that make a difference
Our partner companies bring practical experience directly into teaching through guest lectures, project work and mentoring of final theses. This creates a lively dialogue between the university and industry, which optimally prepares students for the demands of the job market – while also offering companies access to the latest research and young talent.
