Story

Seeing business through a different lens

Levente Sinka is studying StartUp Management at IMC Krems and brings a curious, hands-on mindset to everything he does. Alongside his studies, he works in photography and continues to build his own portfolio. For him, photography is not just about visuals. It is a way to understand how brands communicate and how businesses present themselves. This perspective is shaped by his studies, where entrepreneurship and creativity are closely connected.

Levente Sinka
“Treat your passion as your first startup. Experiment, test your ideas, and use your university years to turn your creative hobbies into a professional portfolio. IMC Krems provides the perfect ecosystem to do exactly that!”, says Levente.

In his work with restaurants and cafés, Levente explores how atmosphere, identity and branding come together. Each project gives him the opportunity to refine his approach and better understand what makes a business stand out. Photography becomes one part of a bigger picture that includes positioning, storytelling and value creation. This combination reflects how he approaches his studies as well: practical, open and focused on real-world application.

A key reason why this balance works so well is the structure of the StartUp Management bachelor degree programme. The format is based on intensive boot camps, followed by independent learning phases that create space for professional experience alongside studying. This allows students like Levente to take on freelance work, explore ideas and gradually build something of their own while progressing through the programme.

The programme itself is designed as a journey through the stages of building a start-up, supported by practical projects, collaboration and input from lecturers with entrepreneurial experience. For Levente, this creates an environment where ideas can develop naturally over time. His advice captures this spirit: “Treat your passion as your first startup. Experiment, test your ideas, and use your university years to turn your creative hobbies into a professional portfolio. IMC Krems provides the perfect ecosystem to do exactly that!”

StartUp Management